Personalization solutions do not provide the best possible recommendations for clients as they :
• fail to take pricing information into account
• never estimate the customer’s “willingness to pay” for an item:
There’s a “golden” price point per user and product
Each buyer has a “perfect” price in mind, either higher or lower than the retailer expects.
• When it’s lower, there is no sale
• When it’s higher, the retailer loses revenue
We provide that “perfect” price to the retailer hence leading to a win-win transaction!