The problem

Personalization solutions do not provide the best  possible recommendations for clients as they :

•   fail to take pricing information into account

•  never estimate the customer’s “willingness to pay” for an item:

There’s a “golden” price point per user and product




Each buyer has a “perfect” price  in mind, either higher  or lower than the retailer expects.

• When it’s lower, there is no sale

• When it’s higher, the retailer loses revenue

We provide that “perfect” price to the retailer hence leading to a win-win transaction!